As the Baby Boomer generation continues to age, a significant shift is occurring in the housing market. With millions of Boomers reaching retirement age, many are beginning to consider how their homes will support their evolving needs. For some, their current homes are no longer practical as they face mobility challenges, declining health, or a desire to age in place. This demographic shift is creating an increasing demand for home retrofitting—modifying existing homes to make them safer, more accessible, and more comfortable for aging homeowners.
In this context, the Property Brothers, Jonathan and Drew Scott, have emerged as advocates for home retrofitting, providing design solutions that allow Baby Boomers to live independently and safely in their homes for longer. The popular HGTV show, known for transforming outdated homes into stunning, functional spaces, has become an essential platform for educating homeowners and the broader public on the importance of making modifications that accommodate aging in place.
The Boomer Housing Crisis
The Baby Boomer generation—those born between 1946 and 1964—represents a significant portion of the U.S. population. As of 2024, the oldest Boomers are in their late 70s, and many are entering their 80s. With this age comes a host of challenges, particularly related to mobility and health. According to the U.S. Census Bureau, nearly 10,000 Boomers turn 65 each day, and that number is expected to continue for the next decade. This mass aging trend is resulting in an urgent need for housing solutions that can accommodate the changing physical and social needs of these homeowners.
For many Boomers, staying in their homes as they age is a preferred option. The concept of “aging in place,” or living in one’s own home rather than moving to an assisted living facility or nursing home, is increasingly popular. However, for homes built decades ago, retrofitting may be necessary to ensure these properties can support older adults’ needs as they grow older. Without the proper modifications, homes may become unsafe or impractical, increasing the likelihood of falls, injuries, and a loss of independence.
Why Retrofitting is Essential
Home retrofitting for aging in place involves modifying a home’s existing structure and design to better suit the needs of older adults. This could mean installing grab bars in bathrooms, widening doorways for wheelchair accessibility, or ensuring that all main living areas are on one level to avoid the need for stairs. Other retrofitting options include improving lighting, increasing the height of counters for ease of use, and designing bathrooms that accommodate walkers or wheelchairs.
The need for retrofitting is not just about adding physical features to a home. It also involves creating an environment where older adults feel comfortable, secure, and empowered. As people age, their ability to navigate their surroundings and perform daily tasks may become more challenging. Homes that are not retrofitted may lead to feelings of isolation, fear of injury, and a loss of confidence.
This is where the Property Brothers play a pivotal role. Their TV show has long showcased the power of home renovations, but in recent years, they’ve emphasized the importance of creating spaces that are not only beautiful but also practical for homeowners of all ages. Through their guidance, homeowners are introduced to ideas and design solutions that make aging in place easier and safer.
The Property Brothers’ Approach to Retrofitting
Jonathan and Drew Scott, known for their engaging personalities and expertise in home renovation, have become advocates for retrofitting in response to the changing needs of Baby Boomers. Through their TV series, as well as their various business ventures, they highlight the growing need for homes to be adaptable to their occupants. While their show is primarily about renovating outdated homes, the twins have often incorporated elements of retrofitting into their transformations. They are passionate about making homes livable for everyone, including older adults, while preserving the aesthetic and functionality that homeowners desire.
Their approach to retrofitting emphasizes a balance between style and safety. It’s not just about adding grab bars or ramps—it’s about creating designs that blend seamlessly with a home’s existing aesthetic. The goal is to provide homeowners with spaces that are both functional and beautiful, making it possible for Boomers to age in place without sacrificing the comfort or visual appeal of their homes.
For example, the Property Brothers might suggest widening doorways and installing smooth, non-slip flooring to accommodate wheelchairs, but they do so in a way that complements the home’s existing style. The retrofitting process also includes ensuring that hallways are clear and unobstructed, bathrooms are spacious, and lighting is bright and easy to control—all features that can make daily tasks simpler and safer for older homeowners.
The Financial Benefits of Retrofitting
While retrofitting may seem like an expensive undertaking, it can actually save money in the long run. For many older adults, moving to a nursing home or assisted living facility can be a significant financial burden. According to a report from the U.S. Department of Health and Human Services, the average cost of a private room in a nursing home is over $100,000 per year. By retrofitting their existing homes, many Boomers can avoid these costs and maintain their independence for longer.
Additionally, retrofitting can increase the value of a home. Homes that are designed to be more accessible and adaptable to aging can appeal to a broader market, including other older adults who may be considering aging in place. For Boomers who wish to sell their homes in the future, retrofitted properties may attract higher offers, especially if they are located in markets with high demand for accessible housing.
The Demand for Retrofitting Solutions
With millions of Boomers entering their retirement years, the demand for retrofitting solutions is only going to increase. This trend is reflected in the growing number of companies and organizations focusing on aging-in-place modifications. Industry experts predict that the home modification market will continue to grow, especially as more Boomers seek out practical solutions that allow them to live independently for as long as possible.
While the Property Brothers are leading the way in promoting home retrofitting, they are not alone in their efforts. The AARP, for example, has launched various initiatives to help Boomers understand the importance of retrofitting and aging in place. Many local governments also offer grants and tax incentives for home retrofits, making it more affordable for older adults to modify their homes.
Conclusion
As the Baby Boomer generation ages, the demand for home retrofitting solutions will only continue to rise. With millions of Boomers seeking to age in place, the role of renovation experts like the Property Brothers has never been more important. Through their creative yet functional design solutions, the Scott brothers are helping Boomers transform their homes into spaces that support their evolving needs. The future of housing for older adults depends on making these homes not only safe and accessible but also comfortable and aesthetically pleasing. By making the right retrofits, Baby Boomers can maintain their independence, enhance their quality of life, and enjoy their homes for years to come.
